G-B7BD1EMJBT Why "Serving Everyone" Is Killing Your Business – The Surprising Truth About Niching - Spirit Sherpa

Episode 410

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Published on:

26th May 2025

The Power of the Niche - Why Focused Offerings Create Bigger Impact

The Power of Niching: Why Focused Offerings Create a Bigger Impact with Kelly Sparta

In this episode, Kelle Sparta, a transformational shaman and spiritual business coach, and Katherine Loranger, a spiritual business coach, delve into the importance of finding and focusing on a niche for business success. They discuss the common resistance to niching among new entrepreneurs and explain why trying to appeal to everyone ultimately appeals to no one. By focusing on a specific market, businesses can streamline their marketing, efficiently target their advertising, and ultimately create a larger impact.


Key Topics Include:


Insights on aligning messaging

Pricing strategies

Product offerings with the chosen niche to maximize success

How focusing on one or two markets can lead to exceptional results

The importance of using the right language to resonate with the target audience


00:00 Introduction

00:15 The Importance of Niching Down

00:28 Common Misconceptions About Niching

01:36 Defining Your Target Market

01:44 Real-Life Examples and Strategies

02:32 The Power of Focused Marketing

02:49 Balancing Multiple Niches

04:18 Effective Messaging for Different Niches

08:50 Pricing Strategies for Different Markets

11:12 Market Research and Testing

11:53 Advertising and Return on Investment

12:25 Upcoming Topics and Conclusion


Keywords:


niche marketing for spiritual coaches

how to choose your niche

spiritual entrepreneur business tips

why you must niche down

niching for healers and coaches

spiritual business marketing

ideal client targeting

offer creation strategy

spiritual business growth

heart-centered marketing

niching myths debunked

conscious business building

audience targeting for healers

grow your coaching business 2025

focus equals money

marketing strategy spiritual business

high-ticket offer clarity


If you would like to learn more please book a Discovery Call here: https://kellesparta.com/discovery-call/


Licensing and Credits:


“Spirit Sherpa” is the sole property of Kelle Sparta Enterprises and is distributed under a Creative Commons: BY-NC-ND 4.0 license. For more information about this licensing, please go to www.creativecommons.org. Any requests for deviations to this licensing should be sent to kelle@kellesparta.com. To sign up for, or get more information on the programs, offerings, and services referenced in this episode, please go to www.kellesparta.com.


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About the Podcast

Spirit Sherpa
Your Guide To Energy, Magic, and the Spirit World
UPDATE! We were just listed as #3 on Feedspot's lists of top Metaphysical and Shamanic podcasts.

Angels, crystals, and tarot cards, Oh My! Sit with transformational shaman and spiritual coach, Kelle Sparta, as she shares her 50 years of experience in the spiritual world. Each podcast is the equivalent of a 2-hour class, so come prepared to take a lot of notes. Our listeners have said that they sometimes have to listen 2 or 3 times to get all the juicy goodness out of the episodes. If you're looking for something that helps you not just understand individual subjects, but understand how all of these subjects fit together into a big world view, you've come to the right place!

Over time, the Spirit Sherpa podcast has evolved from a beginner's foray into a wide variety of topics into a more intermediate level education and now, 7 years later, we've evolved into an advanced discussion with shows around becoming a spiritual entrepreneur as well. If you want a way to fast-track your spiritual knowledge/awakening so you can step into your mission, the Spirit Sherpa podcast is a great start.

Spirit Sherpa shows up with the oldest episodes first because if you're new to this, then this order will be the most useful for helping you orient to this spiritual space. But, as always, you are a sovereign being, so feel free to jump around if you'd like. You'll find a wide variety of episode types, including: information, interviews, sound healings, guided meditations, rituals, and listener profiles. We have also done multiple series around different topics. There are hundreds of episodes to choose from. We're certain you'll find something for almost any question you have. And if you don't, then send us an email at support@kellesparta.com and request an episode on your desired topic. We LOVE to take listener requests. Enjoy!
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About your host

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Kelle Sparta

Kelle Sparta is a spiritual business coach and transformational shaman specializing in working with the 100,000 people who are here to uplevel the planet. She works with them on everything from very beginner level work, to higher order advanced level work teaching them how to share their message and mission with the world. Kelle has spent the last half century learning about metaphysics, psychic skills, personal growth, energy healing, spiritual practices, business, and more. She is the author of The Over-Achiever's Guide to Spiritual Awakening, the founder of the Spirit Guides School, and her Spirit Sherpa podcast is in the top 2% of podcasts worldwide and has been downloaded in 147 countries. Learn how you can work with Kelle at www.KelleSparta.com